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Introduction of Associate Dean of Student Affairs



盧龍泉副學務長簡歷(Long-Chuan Lu, Ph.D.)

Email: bmalcl@ccu.edu.tw

Phone: 886-5-2720411 ext. 12100; 24081


Ph.D. in Marketing, University of Mississippi, USA.

MBA, Oklahoma City University, USA.

AS, National Taipei University of Technology, Taiwan.


Professor in Marketing, NCCU, Taiwan.

Marketing Consultant, Churnwing Corporation Inc., Tainan, Taiwan.

Editorial Board Member, Marketing Review.


Distinguished Expert in Marketing, International Cooperation and Development Fund (國合會).


Dr. Long-Chuan Lu has published more than 50 referred articles in such journals as the Journal of the Academy of Marketing Science, Journal of Business Ethics, Ethics & Behavior, Internet Research, Computers in Human Behavior, and Information & Management. His research interests mainly focus on database marketing, marketing ethics, and consumer ethics.


Research Award, College of Management, NCCU. (2011~2016, 2018~2020)

Environment and Ethics Research Award, Delta Electronic Corp. (2011)

Research Award, National Science Council, Taiwan. (1997, 1998, 2000)